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Welcome to our EU e-commerce website. NOVARAISE CO., LTD understands the importance of protecting your personal information. We have developed this Privacy Policy to explain how we collect, use, store, and protect the personal information you provide when using this website. This privacy policy ensures that we comply with the EU General Data Protection Regulation (GDPR) and other relevant data protection regulations.
I. Information We Collect
(I) Registration and Account Information
When you register for an account on our website, we collect your name, email address, password, and other necessary information to create and manage your account and facilitate shopping, order tracking, and other operations. If you choose to log in using a third-party account (such as a social media account), we will obtain information from the third party that you authorize to share, such as your name and profile picture, to simplify the registration process.
(II) Transaction-Related Information
When you make a purchase, we collect order details, including purchased item information, quantity, price, shipping address, contact information, payment method, and payment-related information (such as the last four digits of your credit card number and payment platform transaction number). This information is used to process your order, arrange shipping, complete payment settlement, and provide after-sales service. (III) Browsing and Behavior Information
To improve the quality of our website services and user experience, we automatically collect information about your browsing behavior on the website, such as the pages you visit, browsing time, links clicked, and search history. By analyzing this information, we can understand user preferences, optimize website content and layout, and provide you with more personalized product recommendations and services. This information is collected through the use of technologies such as cookies and web beacons. For detailed information on our use of cookies, please refer to our Cookie Policy.
II. Use of Information
(I) Fulfilling Transactions and Services
We use the collected information to fulfill your orders, including shipping, processing returns and exchanges, providing customer support, and resolving issues arising during transactions, to ensure a smooth shopping experience.
(II) Personalized Services and Marketing
Based on your browsing and purchase history, we will provide you with personalized product recommendations and promotional notifications to meet your interests and needs. If you agree to receive marketing information, we may send you information about new products, special offers, and other promotions via email, text messages, and other means. You have the right to unsubscribe from such marketing information at any time through the relevant channels. (III) Website Operation and Optimization
We use collected user behavior data to monitor, analyze, and improve website performance, such as optimizing page loading speed, enhancing website functionality usability, and adjusting product categorization and display, aiming to create a smoother and more convenient shopping experience for you. This data is also used to prevent fraud, ensure transaction security, and comply with legal and regulatory requirements.
III. Information Storage and Protection
(I) Storage Location
We store your personal information on servers within the EU that adhere to strict data protection standards to ensure the security and compliance of the data storage environment. If data is transferred outside the EU for business purposes, we will implement appropriate safeguards, such as standard contractual clauses, to ensure that the security of your data during transmission and storage is no less stringent than that required by EU law.
(II) Storage Period
We retain your personal information only for the minimum period necessary to fulfill the purposes for which it was collected, unless otherwise required by law or you agree to a longer retention period. For example, order-related information will be retained for a period of time after order completion and after the after-sales service period to meet legal filing and dispute resolution requirements, after which it will be securely deleted or anonymized. (III) Security Measures
We attach great importance to information security and have implemented a series of technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include, but are not limited to: using encryption technology to encrypt the storage and transmission of sensitive data; implementing strict access control mechanisms to restrict access to your information to authorized employees; regularly testing and remediating system security vulnerabilities; and conducting employee information security training to enhance their awareness of information protection. While we have made every effort to implement reasonable security measures, the online environment presents inherent risks, and we cannot guarantee the absolute security of your information. If any data security incident occurs, we will promptly notify you and take appropriate remedial measures in accordance with legal requirements.
IV. Your Rights
(I) Right of Access
You have the right to access your personal information held by us at any time to understand the type, purpose, and storage of your information. You can obtain this information by logging into your account or contacting our Data Protection Officer.
(II) Right of Correction
If you discover that your personal information held by us is inaccurate or incomplete, you have the right to request that we correct or supplement it. You may notify us of any corrections and the relevant basis for such corrections by emailing us at [email protected] or through the contact channels provided on the website.
(III) Right to Deletion
Where permitted by law, you have the right to request that we delete your personal information. For example, if your personal information is no longer necessary for the purpose for which it was collected, or if you withdraw your consent and there is no other lawful basis for processing. However, please note that in certain circumstances, such as where we are required by law to retain data for tax or audit purposes, we may not be able to immediately delete all of your information, but we may restrict its processing.
(IV) Right to Restrict Processing
You have the right to request that we restrict the processing of your personal information in certain circumstances. For example, if you dispute the accuracy of your information, we will suspend its use and retain only the information necessary to verify and address your objection.
(V) Right to Data Portability
Where permitted by law, you have the right to obtain a copy of the personal information you have provided to us and to request that we transmit that information to another data controller in a structured, commonly used, machine-readable format.
(VI) Right to Object
You have the right to object at any time to our processing of your personal information for certain purposes (such as direct marketing). If you object, we will cease the relevant processing activities unless we have compelling legitimate grounds to continue processing and such grounds override your rights.
You can exercise these rights by sending an email to [email protected] or submitting your request through the "Contact Us" page on our website. We will respond and process your request within the statutory period (usually one month) after receiving it. If necessary, we may request additional verification information to ensure your rights are protected.
V. Third-Party Sharing and Disclosure
(I) Service Providers
To better serve you, we may outsource certain aspects of our business to third-party service providers, such as logistics companies, payment processors, and data analysis companies. These service providers process your personal information only under our explicit instructions and are subject to strict data protection obligations and confidentiality terms. For example, we may share your delivery address and contact information with logistics partners to facilitate product delivery and share necessary payment information with payment platforms to process transactions. However, this information is used only for payment-related purposes and will not be used by third parties for other unauthorized purposes. (II) Legal Requirements and Protection of Rights and Interests
We may disclose your personal information when required by law or to protect our legitimate rights and interests, website security, and the interests of other users. For example, we may need to provide necessary information to relevant agencies when receiving a court subpoena, a lawful investigation request from a government agency, or facing potential legal action. Furthermore, if we believe your behavior has violated our website Terms of Use or laws and regulations, we may disclose your information as necessary to maintain a fair and orderly online environment and the legitimate rights and interests of other users.
VI. Policy Updates
We may update this Privacy Policy based on changes in laws and regulations, business development needs, or user feedback. The updated Privacy Policy will be posted on our website. Your continued use of our website will constitute your acceptance of the updated policy. For significant changes, we may provide you with more prominent notices via email, website pop-ups, or other means to keep you informed of any policy changes. We recommend that you review this Privacy Policy regularly to stay informed of our latest measures to protect your personal information.
VII. Contact Us
If you have any questions, comments, or suggestions regarding this Privacy Policy or our handling of personal information, please feel free to contact our Data Protection Officer. You can contact us via the following methods:
Email: [email protected]
We will be happy to answer your questions and work diligently to resolve any issues you may have regarding personal information protection.
NOVARAISE CO., LTD